Our Core Purpose

Contribute to the success of our business partners by providing quality products and solutions through our qualified people and our extensive distribution network.


Become the most modern organization in our industry and be known as the most essential partner in our supply chain.


The success of our company is based on the balance between our four primary values :

We are honest and accountable.

We care for our people and we are inclusive.

We have management practices ensuring an equitable treatment to everyone.

Team Work
We achieve our goals by supporting each other.

These values are important to us and unite us.

Our Strategic Pillars

Our growth is leveraged by our desire to always strive for the total satisfaction of our customers. The company, therefore, relies on 6 strategic pillars to achieve its objectives.

Employer of choice
We strive to be a employer of choice to attract, develop and retain our talent.

Client experience
We set ourselves apart by offering a unique experience creating value for our customers, in partnership with our suppliers.

We keep an entrepreneurial mindset to meet the rapidly evolving needs in our markets.

We continue to grow organically and through acquisition.

Financial health
We maintain an excellent financial health to reinvest in the success of the company.

Digital technology
We provide progressive digital platforms to support the needs of the company.