Corix Water Products and Corix Control Solutions are rebranded as Iconix Waterworks and Centrix Control Solutions

Montreal – Monday, April 29, 2019 – Deschenes Group is happy to announce the rebranding of the three Corix companies acquired in January 2018. Effective May 1st, 2019, Corix Water Product Canada and U.S. will both be rebranded Iconix Waterworks Canada and Iconix Waterworks U.S., while Corix Control Solutions will be rebranded as Centrix Control Solutions.

These rebranding initiatives show a desire to maintain their current market presence and history, while positioning the companies for a fresh start towards future growth. Although this name change is a requirement of the acquisition agreement, all three companies can now shape their future, while keeping strong ties to their historical values. Iconix Waterwoks and Centrix Control Solutions have talented people in place with experience and expertise, and share our desire to provide our customers with the best experience possible.

Today’s unveiling is only the beginning and many brand launch events and activities will be part of the companies’ schedules in the next year.

Please join us in congratulating our Deschenes Group family members, Iconix and Centrix, during this exciting time. We wish them great success moving forward!